How can you reflect your brand while embracing a unique environment? When passing a Coles supermarket on a train line the other day I noticed a subtle reference to the Coles logo on the side of their building facing the train tracks. It was in silver metal rather than their standard illuminated red signage that they had previously. What supported this new metal sign was an interesting perforated metal artwork with shapes of faces in a graffiti style. Coles had made a connection to their environment by ‘fitting in’ with the surrounding grungy style that generally accompanies an urban railway backdrop. It was a nice piece amongst rubbish looking graffiti tags that teenagers practice on the walls near by. I think the perforated metal made it less appealing for people to tag on and it may have been a solution to a problem as well as being artwork. Whatever the reason, it was nice to see a brand reflect the environment in a beautiful way.